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Marketing

Gated vs. Ungated Content: The Debate Is Over

With so much debate and campaigning between the two sides, I’ve decided to weigh in on a topic that has all but split the content marketing world into two divisive camps: Gated vs. Ungated Content. Who will win? Let’s find out.

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Marketing

Why the Buyer Dictates Your Video Marketing Strategy

Video plays a crucial role in the buying process, but have you built it into your content strategy? Using the buyer’s needs and purchase journey as our guide, find out how to create an effective video marketing strategy.

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