Blog Writing Services & Website Content Strategy
My capabilities, including blog writing services and content strategy, center on intersecting buyers with personalized touchpoints that help drive them closer to your brand. The journey your prospects take toward a buying decision winds around a myriad of touchpoints and digital channels. To capture prospects and nurture leads, a website content strategy requires understanding your personas and creating content that responds to their needs.
Having worked with companies like John Hancock, Horizon Beverage, Wolf & Company, Five Star Senior Living, Fiduciary Trust, and the Arkansas Department of Tourism, I understand the necessity of content and how it motivates action. On my content marketing blog, I write extensively on how content triggers action and motivates purchasing decisions.
- Writing Guidelines
- Video & Ebooks
- Search Optimization
- Editorial Calendar
- Distribution Strategy
- Personalization Strategy
- Marketing Automation
- Lead Scoring
- Email Campaigns
- List Segmentation
- Multivariate Testing
Content Marketing Strategist / August 2014 – Present
Boston Interactive — Boston, MA (Working Remote in AR)
I develop content marketing plans and opportunities to increase leads and nurture prospects. I build content planning frameworks and distribution strategies, including SEO/SEM, paid social, remarketing, email, and personalization tactics.
As a copywriter, I write white papers, video scripts, blogs, emails, ads, brand guidelines, and web copy.
I create content strategies across multiple verticals, including financial, healthcare, insurance, wholesalers, professional services, and technology companies.
My clients include:
- John Hancock Insurance
- Fiduciary Trust
- Horizon Beverage
- Five Star Senior Living
- Eze Software
- Wolf & Company
- Zambezi Grace
- Liberty Mutual
- L.E.K. Consulting
- Harrington Health
- Wentworth Institute of Technology
Online Campaign Strategist / April 2011 – July 2014
Aristotle Interactive — Little Rock, AR
I led online campaigns that incorporated content creation, social media, video, web design, and online media buying. My clients included the Arkansas Department of Tourism, Silver Dollar City Attractions, and Elvis Presley Enterprises.