Blog Writing Services & Website Content Strategy

My capabilities, including blog writing services and content strategy, center on intersecting buyers with personalized touchpoints that help drive them closer to your brand. The journey your prospects take toward a buying decision winds around a myriad of touchpoints and digital channels. To capture prospects and nurture leads, a website content strategy requires understanding your personas and creating content that responds to their needs.

Having worked with companies like John Hancock, Horizon Beverage, Wolf & Company, Five Star Senior Living, Fiduciary Trust, and the Arkansas Department of Tourism, I understand the necessity of content and how it motivates action. On my content marketing blog, I write extensively on how content triggers action and motivates purchasing decisions.

Learn more about my capabilities, such as building video marketing strategies and providing blog writing services, and contact me today to discuss your next project.

My Capabilities

Copywriting - Blog Writing Services | Website Content Strategy

Copywriting

  • Writing Guidelines
  • Video & Ebooks
  • Search Optimization

Content Strategy - Blog Writing Services | Website Content Strategy

Content Strategy

  • Editorial Calendar
  • Distribution Strategy
  • Personalization Strategy

Lead Nurturing - Blog Writing Services | Website Content Strategy

Lead Nurturing

  • Marketing Automation
  • Lead Scoring
  • Remarketing

Email Marketing - Blog Writing Services | Website Content Strategy

Email Marketing

  • Email Campaigns
  • List Segmentation
  • Multivariate Testing

My Experience

Digital Marketing Strategist / August 2017 – Present

GWL Advertising — Little Rock, AR

I plan marketing strategies that integrate both traditional and digital media. I partner with clients to understand their buyers in order to provide profitable solutions. The marketing programs I work on incorporate content marketing, SEO/SEM, social media, video, and web development.

Content Marketing Strategist / August 2014 – August 2017

Boston Interactive — Boston, MA (Working Remote in AR)

I developed content marketing plans and opportunities to increase leads and nurture prospects. I built content planning frameworks and distribution strategies, including SEO/SEM, paid social, remarketing, email, and personalization tactics.

As a copywriter, I wrote white papers, video scripts, blogs, emails, ads, brand guidelines, and web copy.

I created content strategies across multiple verticals, including financial, healthcare, insurance, wholesalers, professional services, and technology companies.

My clients include:

  • John Hancock Insurance
  • Fiduciary Trust
  • Horizon Beverage
  • Five Star Senior Living
  • Eze Software
  • Wolf & Company
  • Zambezi Grace
  • Liberty Mutual
  • L.E.K. Consulting
  • Harrington Health
  • Wentworth Institute of Technology

Online Campaign Strategist / April 2011 – July 2014

Aristotle Interactive — Little Rock, AR

I led online campaigns that incorporated content creation, social media, video, web design, and online media buying. My clients included the Arkansas Department of Tourism, Silver Dollar City Attractions, and Elvis Presley Enterprises.

Request My Portfolio